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"The 100/0 Principle"

Would you rather be right or would you rather be happy and effective?

That question gets to the heart of the most important factor for your success—your relationships.

We're immersed in them 24/7.

At home, at work, and everywhere in between, each encounter with another person is a relationship in which we can present our best self...or not.

The truth is, good, effective relationships make almost everything more enjoyable and more advantageous.

In "The 100/0 Principle" author Al Ritter has uncovered the secret of great relationships.

He shows us how changing your thinking and actions can make your life's relationships better, from your spouse, to family members, Friends, co-workers, even your boss.

How does "The 100/0 Principle" work? Simply said: You take full responsibility (the 100) for the relationship, expecting nothing (the 0) in return.

Today, we would like to share an excerpt from "The 100/0 Principle" called All or Nothing:


An excerpt from The 100/0 Principle by Al Ritter


My mom used to say, "If you want to Change someone, change yourself first."

What my mom was saying was consistent with "The 100/0 Principle."

Most of us, however, are more familiar with a quite different notion...that a good relationship is based on a 50/50 proposition.

I'll do my 50%, you agree to do your 50%, and we'll have a great relationship.

The problem, of course, is that when something breaks down in the relationship, each person tends to blame the other—to point the finger as if it were the other person's fault.

A few years ago, a philosopher came up with a new relationship theory: the 100/100 proposition.

It goes like this:

"I'll take 100% responsibility, you do the same and we can't miss."

This looked good at first; however, in practice it had the same shortcoming as the 50/50 proposition, namely the blame game.

The 100/100 idea has another inherent flaw:

Each person has high, even unrealistic expectations of the other.

After all, each person expects the other to take full responsibility.

Roadblocks to 100/0

Jack Canfield, the co-author of the Chicken Soup series of books, has a favorite quote, "If we're not a little uncomfortable every day, we're not growing.

All the good stuff is outside our comfort zone."

The roadblocks to effectively implementing The "100/0 Principle" are captured in that quote.

When we allow our automatic, knee-jerk tendencies to govern our relationships with others, we almost surely stay inside our comfort zone, and avoid the good stuff—the learning, the growth, the unprecedented results available to us.

Most often, the only roadblock to 100/0 is...

Your willingness to suspend judgment and take full responsibility for the relationship.

When you do this authentically, most of the time truly great things will happen.


The bottom line is this:

The relationships we create are absolutely critical to our success.



"The 100/0 Principle" could be the most important book you'll ever read.

"The 100/0 Principle" will also help you recognize certain relationship pitfalls, learn how to overcome them, and make every relationship great.

Not only will you enjoy this book, but our prediction is it will significantly, and fairly easily, change your life for the better!


7 Great Ways to Use Our Gift Books

Personal Applications

7 Great Ways to Use Our Gift Books Personal Applications Click on the links to see a short movie. You can order through the links as well! ______________________________________________________ Most of our Gift Books come with a FREE DVD. That's right, we'll give you the DVD for buying the Book. ______________________________________________________ 1. Personal Inspiration ______________________________________________________ 2. Birthday Gift For Friends, Family Or Co-Workers ______________________________________________________ 3. A Thank You Gift ______________________________________________________ 4. Provide Encouragement for Friends or Family Members ______________________________________________________ 5. A Mothers Day or Fathers Day Gift ______________________________________________________ 6. A Graduation Gift ______________________________________________________ 7. A Holiday Gift that Keeps on Giving ______________________________________________________ Business Applications ______________________________________________________ 1. Reinforce Your Meeting Theme with a Motivational ‘Take-Away’ ______________________________________________________ 2. Thank Your Best Customer ______________________________________________________ 3. Reinforce Your Corporate Culture ______________________________________________________ 4. Employee Birthday ______________________________________________________ 5. Motivate Your Sales Team ______________________________________________________ 6. Send to Your Best Prospects ______________________________________________________ 7. Invest in Your Team’s Personal Development ______________________________________________________

Here's what our customers have to say about one of our Books-On-Relationships

"I just finished reading The 100/0 Principle.

I'm a high school principal and am working on relationships every day. This book is a real eye-opener!"

-Miguel Hernandez of Keyport, New Jersey

"I ordered this as a gift for my husband who is working through some relationship issues.

I did get to read a few chapters and found it a fast read, but taking one's time will allow some of the ideas to simmer in one's brain and heart.

I hope it will give him some insight into what it takes to make and keep close friends, and to move beyond just being the parent of an adult in the parent/child relationship."

-B King of Culloden, Georgia

"I've just this moment finished reading The 100/0 Principle, in one mesmerizing sitting.

I am, frankly, blown away by it.

It combines the wisdom of the best career consultant, the best psychotherapist/family counselor, and the core teachings of Jesus Christ—or any other spiritual leader you'd care to name.

A monumental achievement. My hat is off to Al Ritter." -Jennifer Forsberg Meyer

The 100/0 Principle is one of the top 10 bestsellers of the 3rd quarter and today, we are pleased to offer this book, as well as all of the other top 10, for only $10 each.

Our regular price is $15.95, a 37% savings.

As and added bonus, you'll receive a FREE copy of The Power of Kindness with the purchase of two or more products!

You'll also receive free ground shipping on all orders of $50 or more per shipping address.

To look inside this inspirational book or to watch the movie, just click here:

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They'll thank you for it!



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